Cookie Policy
Last updated: August 10, 2025
This Cookie Policy explains what cookies are, how we use them (including Google Tag Manager and Google Analytics), what personal data may be processed via cookies and similar technologies, the legal bases under applicable law (including KVKK), and how you can manage or withdraw your consent at any time.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help make the site work, improve user experience, and provide information to website owners. We also use similar technologies (e.g., localStorage) for the same purposes.
2. Legal Bases (KVKK / GDPR-aligned)
- Strictly Necessary Cookies — processed on the basis of legitimate interests (KVKK Art. 5/2(f)) to provide the service and ensure security.
- Functional Cookies — where not strictly necessary, processed based on your explicit consent (KVKK Art. 5/1).
- Performance & Analytics Cookies — processed only with your explicit consent (KVKK Art. 5/1). We configure analytics to minimize data where possible (e.g., IP masking where supported).
- Marketing Cookies — processed only with your explicit consent (KVKK Art. 5/1).
You can give or withdraw consent at any time using our Cookie Preferences. We do not use “cookie walls” to block access if you refuse non-essential cookies.
3. Types of Cookies We Use
Strictly Necessary Cookies
Required for the website to function properly (e.g., security, load balancing). These cannot be switched off in our systems.
Functional Cookies
Remember your choices (such as language or region) and provide enhanced features.
Performance & Analytics Cookies
Help us understand how visitors interact with our website by collecting and reporting information in an aggregated manner.
Marketing Cookies
Used to deliver relevant advertisements and measure the effectiveness of campaigns across websites.
4. Cookie Inventory
Name | Provider | Category | Purpose | Type | Retention |
---|---|---|---|---|---|
cookie_consent | First-party (bestmedicaltrip.com) | Strictly Necessary | Stores your cookie consent status and preferences. | HTTP Cookie | 12 months |
_ga | Google LLC (Analytics via GTM) | Performance & Analytics | Distinguishes visitors for analytics (set only after consent). | HTTP Cookie | 2 years |
_gid | Google LLC (Analytics via GTM) | Performance & Analytics | Distinguishes sessions for analytics (set only after consent). | HTTP Cookie | 24 hours |
_ga_{containerId} | Google LLC (Analytics via GTM) | Performance & Analytics | Persists session state for GA4 (set only after consent). | HTTP Cookie | 2 years |
Note: Google Tag Manager (GTM) is a tag loading tool; by itself it does not set cookies, but it can deploy third-party tags (e.g., Google Analytics) which set cookies only after your consent.
5. Personal Data Processed via Cookies & Similar Technologies
Depending on your consent choices, we may process the following personal data associated with your use of our website:
- IP Address (captured server-side when you connect; may be masked/anonymized in analytics where supported)
- Referrer URL (the address of the page that led you to us):
document.referrer
- Visited URLs (page path and full address):
urlSlug
,baseUrl
,fullUrl
- Timestamp and basic interaction logs for security and performance monitoring
We use this information to improve site performance and security, measure usage (only with consent for analytics), troubleshoot issues, and compile aggregated, non-identifying statistics.
6. Server Logs & Retention
For security, troubleshooting, and operational continuity, our servers keep minimal connection logs (such as IP address, referrer URL, visited URLs, and timestamps). These logs are retained for 90 days and then deleted or irreversibly anonymized, unless longer retention is required to comply with a legal obligation or to establish, exercise, or defend legal claims.
7. Third-Party Providers
We may use the following third-party providers in connection with cookies and analytics (activated only after your consent for non-essential categories):
- Google Tag Manager / Google Analytics (Google LLC) — Measurement and analytics (performance metrics, aggregated usage). See Google’s privacy documentation and data safeguards for more details.
Third-party cookies are controlled by the respective providers. Please review their policies for detailed information and retention periods beyond our control.
8. International Data Transfers & Retention
Some third-party providers may process data on servers located outside your country (including the EEA/UK and the United States). Where such transfers occur, we rely on applicable transfer mechanisms (e.g., standard contractual clauses and equivalent safeguards) to protect your data.
Our own server logs and consent records are retained only as long as necessary for the purposes described and to comply with legal obligations. Cookie lifetimes are listed in the inventory table above.
9. Managing Your Preferences
You can manage or withdraw your consent at any time via our Cookie Preferences. This control gives equal options to “Accept”, “Reject”, or select categories.
You can also control cookies through your browser settings (blocking, deleting, or limiting third-party cookies). For guidance, see: Chrome • Firefox • Safari (Mac) • Safari (iOS) • Edge.
Refusing non-essential cookies will not prevent access to our services, but certain features may be less personalized.
10. Updates to This Policy
We may update this Policy to reflect changes in technology, legislation, or our practices. We encourage you to review this page periodically for the latest information. Material changes will be highlighted where appropriate.
11. Contact
If you have any questions about this Cookie Policy or our data practices, please contact us at:
Email: privacy@bestmedicaltrip.com